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    Strategy

    Business Model & Strategy Advisory

    For: Pre-launch Web3 startups, DeFi protocols, and teams evaluating whether to tokenise

    For teams that want to build on the right foundation before designing a single token. We review your business model end to end. Total addressable market. Infrastructure selection: which chains, which offramps and onramps, which complementors actually make sense for what you're building. Fee structures. Value accrual to the token or the equity. Whether the model generates enough real demand to sustain a token in the first place. This is where most projects should start. Most don't. What this engagement replaces: a typical team would need separate strategy, market assessment, economic review, and documentation support to produce the same level of clarity. We deliver that as one joined-up engagement, with one team accountable for the outcome.

    How We Work

    1

    Discovery session to understand your product, market, and goals

    2

    Total addressable market sizing and competitive landscape review

    3

    Infrastructure and complementor evaluation (chains, bridges, offramps)

    4

    Fee structure design and value accrual modelling

    5

    Strategic recommendation memo with clear next steps

    6

    Team walkthrough and Q&A

    Deliverables

    • Business model assessment & TAM analysis
    • Infrastructure & complementor mapping (chains, offramps/onramps)
    • Fee structure & value accrual framework
    • Strategic recommendation memo

    Ideal For

    • Pre-launch Web3 startups that haven't locked in their business model
    • DeFi protocols evaluating fee structures and value capture
    • Teams unsure whether to tokenise or stay equity-only
    • Projects needing to articulate value accrual for investor conversations
    • Founders choosing between chains, ecosystems, and infrastructure partners

    What You Walk Away With

    A clear business model framework with TAM analysis, infrastructure recommendations, and a value accrual strategy. Ready to inform tokenomics design or fundraise conversations.

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