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    Marketing

    Web2 Marketing & Distribution

    For: Projects at or approaching launch that want to extend reach into Web2 audiences, or live projects rebuilding momentum

    Cryptonary itself is the case study. 1.1 million investors built organically since 2017 with no VC backing, entirely through content and performance marketing. Over 25 years of building audiences in emerging digital categories before mainstream adoption. We plan and manage performance marketing campaigns across Meta, X, Google, and YouTube, combining eight years of audience-building knowledge with paid distribution strategy built specifically for crypto products. We know which avatars convert, which creatives work, and which platforms deliver real investors rather than noise. We've done this ourselves, for our own brand, for eight years. Now we do it for yours.

    How We Work

    1

    Marketing audit and channel opportunity assessment

    2

    Strategy design with target audience and messaging framework

    3

    Campaign setup across Meta, X, Google, and relevant platforms

    4

    Creative direction and ad asset development

    5

    Ongoing optimisation and A/B testing

    6

    Monthly performance reporting with ROI analysis

    Deliverables

    • Marketing strategy & channel plan
    • Campaign setup & creative direction
    • Performance tracking & optimisation
    • Monthly reporting & ROI analysis

    Ideal For

    • Web3 projects ready to acquire users beyond crypto-native channels
    • Protocols preparing for TGE and needing broad awareness campaigns
    • Projects struggling with user acquisition despite strong product
    • Teams without in-house marketing expertise for paid channels
    • Live projects that need to rebuild momentum through structured marketing

    What You Walk Away With

    A structured marketing engine across Web2 channels, driven by the team that built a 1.1M-investor audience from scratch. Real user acquisition, not vanity metrics.

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